Creative Leadership and Brand Execution
-
Lead the visual execution of Furchild's identity across digital, print and physical environments.
-
Make design decisions that balance creative excellence with business goals.
-
Turn briefs, including technical nutrition and ingredient content, into clear, warm, polished creatives.
-
Maintain and evolve a scalable design system, modular templates (Adobe and Canva) and brand guidelines, so the social and marketing teams can produce on-brand work fast.
Performance and Social Creative -
Design high-performing assets for Instagram, TikTok, Facebook, LinkedIn, YouTube, and Meta, TikTok and Google Ads.
-
Produce multiple variations of every ad concept (hook, headline, visual, offer) so the performance team can test what actually converts, then use the results to sharpen the next round.
-
Design for the full journey: first-touch ads, onboarding quiz and landing pages, and the follow-up that converts a first purchase into a subscription.
-
Work from the monthly social calendar with the Social Media team, including Reel covers, carousels, Stories and simple motion graphics.
-
Stay on top of platform best practices and content trends so Furchild's visuals stay fresh.
Packaging, Retail and Print -
Lead packaging from concept to print-ready production, across raw meals, freeze-dried treats, supplements, toppers and grooming.
-
Ensure packaging meets UAE labelling and food-safety requirements, working with our kitchen, compliance and sourcing teams.
-
Design for the frozen aisle: freezer graphics, shelf strips, wobblers and in-store displays for supermarkets and retail partners, plus pop-up booths and event material.
-
Design delivery-box inserts and feeding guides that make a first-time raw feeder confident from day one.
-
Evolve packaging based on customer feedback and sustainability goals.
Web and e-commerce Visuals -
Support the team on mobile-first landing pages focused on conversion, accessibility and clear storytelling.
-
Design homepage banners, collection visuals, product imagery and navigation elements, and keep imagery consistent across our 70+ products and their variants.
-
Work with our in-house developers to keep the site visually consistent and easy to use.
CRM and Food Adviser Support -
Design email, WhatsApp and SMS campaign creatives across the customer lifecycle, from welcome to win-back.
-
Create sales collateral for our Food Adviser team (product sheets, transition guides, comparison visuals) that they can share with customers in chat.
Collaboration and Direction -
Brief and work with photographers, videographers, printers, freelancers and production vendors to keep execution consistent.
-
Support occasional internal requests such as hiring material, event graphics and presentations.
Trend and Industry Awareness -
Track competitor visuals, global pet-brand creative and cultural aesthetics in the UAE.
-
Recommend new formats, visual styles and storytelling approaches based on what is working in the market.
Requirements -
4 - 5 years of graphic design experience, ideally in D2C, FMCG, food or a creative agency.
-
A portfolio showing both brand work (packaging, print, identity) and performance or social creative.
-
Advanced Adobe Photoshop, Illustrator and InDesign. Working knowledge of Premiere Pro, After Effects or CapCut for short-form video. Figma is a plus.
-
Packaging and print production experience, including working with printers and preparing print-ready files.
-
Comfortable using ad performance data to inform creative decisions.
-
Organised and fast, able to manage many requests at once without dropping quality.
-
A genuine love of animals, and an eye for making a dog or cat look its best.
Benefits -
Ownership of a well-loved, profitable local brand's entire visual identity.
-
Work that ships every week, across digital, retail and packaging.
-
A small, fast team where your design is directly tied to growth.