Paid Media Channel Lead - Google
Confidential Location: Abu Dhabi Emirate, United Arab Emirates
Employment type: Full-time
Published: 23 Oct
Application deadline: 6 Nov
Experience level: Entry level
Key Responsibilities
- Manage and scale global Google Ads campaigns, including Search, App Campaigns, Display, YouTube, and Performance Max.
- Execute and optimize Big Media campaigns across Meta, TikTok, X, and other major platforms.
- Optimize campaign performance through bidding, targeting, budget allocation, and audience strategies.
- Drive Web-to-App (W2A) acquisition and optimize landing pages, deep links, and conversion funnels.
- Drive creative optimization through A/B testing and performance analysis.
- Monitor and optimize CPA, LTV, ROI, and user quality.
- Collaborate with Regional, BI, Creative, and Product teams to drive growth.
Requirements
- 3–5+ years of experience in Paid Media or Performance Marketing, with sizable budget management experience.
- Strong hands-on experience in Google Ads, especially App Campaigns and Search Ads.
- Practical experience with at least one other major platform, such as Meta, TikTok, or X.
- Solid understanding of bidding strategies, MMP attribution, conversion tracking, and campaign optimization.
- Strong analytical skills, global market experience, and professional English proficiency.
Nice to Have:
- Experience in Crypto, Fintech, or Finance.
- Familiarity with AppsFlyer, GA4 and Firebase
