Freelance digital marketing executive

We are looking for an experienced and results-driven Freelance Digital Marketing Executive specializing in Meta Ads and Google Ads to generate quality business leads and improve our online presence. The ideal candidate should have hands-on experience in creating, managing, and optimizing paid advertising campaigns to attract potential customers and generate business enquiries within the allocated advertising budget.

Key Responsibilities

• Meta Ads Management: Plan, create, manage, and optimize Facebook and Instagram advertising campaigns.
• Google Ads Management: Set up and manage Google Search Ads, Display Ads, and other relevant campaigns to generate qualified leads.
• Lead Generation: Develop effective advertising strategies to attract potential customers and increase enquiries.
• Campaign Optimization: Monitor campaign performance, reduce cost per lead (CPL), and improve lead quality and conversion rates.
• Audience Targeting: Identify relevant audiences, locations, industries, and customer segments to maximize campaign results.
• Keyword Research: Conduct keyword research for Google Ads and identify high-intent keywords relevant to the company's products and services.
• Ad Copy & Creatives: Create compelling ad headlines, primary texts, descriptions, and creative recommendations.
• Landing Page Optimization: Recommend improvements to landing pages and website content to increase lead conversions.
• Tracking & Analytics: Set up and monitor conversion tracking, Google Analytics, and Meta Pixel where applicable.
• Performance Reporting: Provide regular reports on advertising spend, leads generated, cost per lead, conversion rates, and campaign performance.
• Remarketing: Develop remarketing campaigns to reconnect with website visitors and potential customers.

Required Skills & Qualifications

• Proven experience managing Meta Ads and Google Ads campaigns.
• Strong knowledge of paid advertising, B2B marketing, and lead generation.
• Experience with Google Ads Manager, Meta Ads Manager, and conversion tracking.
• Ability to optimize campaigns based on performance data and lead quality.
• Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.
• Strong analytical skills and a results-oriented approach.
• Experience managing campaigns for industrial, commercial, or B2B businesses is an advantage.
• Ability to work independently and provide measurable results.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Cost per lead (CPL).
• Lead-to-enquiry conversion rate.
• Advertising return on investment (ROI).
• Campaign performance and budget efficiency.

Application Requirements

Interested freelancers should provide:

• Portfolio of previous Meta Ads and Google Ads campaigns.
• Examples of successful lead generation campaigns and results.
• Proposed monthly freelance charges or management fees.
• Availability and expected campaign setup timeline.

Pay: AED1,500.00 - AED3,000.00 per month

Work Location: Hybrid remote in Dubai (Dubai)