Trade Marketing Executive

1. Brand Planning & Execution

• Support the Brand Sales Manager in implementing annual, monthly, and promotional brand plans.
• Coordinate with distributors and internal departments to ensure timely execution of brand activities.
• Collect market feedback and provide regular updates to the Brand Sales Manager on brand performance, market developments, and key issues.

2. Product Portfolio Management

• Coordinate with distributors to implement new product launches and line extensions in the market.
• Ensure all approved SKUs are properly listed, distributed, and available across targeted retail outlets.
• Monitor SKU movement and identify fast-moving, slow-moving, and non-performing products.
• Collect product feedback from distributors, sales teams, and retailers and share relevant insights with the Brand Sales Manager.

3. Market & Competitor Analysis

• Conduct regular market visits to monitor product availability, pricing, promotions, visibility, and competitor activities.
• Track competitor pricing, new product launches, promotional schemes, displays, and distribution.
• Prepare market and competitor activity reports and highlight key opportunities and threats to the Brand Sales Manager.

4. Sales & Distribution Support

• Work closely with distributors and their sales teams to support the achievement of brand sales and distribution targets.
• Follow up on product listings, outlet expansion, and SKU penetration across targeted retail chains and channels.
• Monitor sales and distribution performance and highlight gaps or corrective actions to the Brand Sales Manager.
• Support distributor sales teams with product information, presentations, and other brand-related requirements.

5. Trade Marketing & Promotions

• Assist in implementing trade promotions and promotional schemes in coordination with distributors and sales teams.
• Ensure promotional schemes, discounts, rebates, and trade activities are properly communicated and executed.
• Monitor promotional performance and provide feedback to the Brand Sales Manager.
• Support sampling, demonstrations, consumer activations, and other promotional activities.

6. Merchandising & Brand Visibility

• Conduct regular outlet visits to ensure proper product display, visibility, pricing, and merchandising standards.
• Ensure products are displayed according to agreed brand guidelines.
• Monitor rental locations, POS materials, promotional stands, displays, banners, and other brand visibility activities.
• Report any execution gaps and ensure corrective actions are followed up.

7. Sales Forecasting & Inventory Follow-Up

• Support the Brand Sales Manager in preparing SKU-wise sales forecasts.
• Coordinate with distributors and Supply Chain to monitor stock requirements and product availability.
• Identify potential out-of-stock situations and follow up on replenishment requirements.
• Monitor inventory levels, particularly for fast-moving and promotional SKUs.
• Communicate stock and supply issues to the relevant departments and follow up until resolution.

8. Marketing & Brand Activities

• Support the execution of advertising, influencer campaigns, sampling, activations, and other marketing activities.
• Coordinate with the Marketing team to ensure timely implementation of approved brand activities.
• Follow up on artwork, POS materials, displays, banners, and other marketing requirements.
• Maintain proper records of completed marketing and promotional activities.

9. Budget & Expense Monitoring

• Support the Brand Sales Manager in monitoring brand marketing and promotional expenses.
• Maintain records of promotional activities, discounts, rebates, and marketing expenditures.
• Collect supporting documents and expense reports from distributors and submit them to the Brand Sales Manager for onward submission to the Accounts Department.
• Track expenditure against approved activities and highlight any deviations to the Brand Sales Manager.
• Support the evaluation of promotional effectiveness and ROI.

10. Distributor & Customer Coordination

• Maintain regular communication with distributors sales team regarding brand activities, sales, distribution, promotions, and market requirements.
• Follow up on distributor orders, product listings, stock requirements, and agreed market activities.
• Collect distributor and customer feedback and communicate key findings to the Brand Sales Manager.
• Support product presentations, distributor meetings, and customer meetings when required.
• Ensure timely follow-up and completion of agreed actions with distributors.

11. Brand Performance Reporting

• Prepare regular brand performance, market visit, competitor, promotion, and activity reports for the Brand Sales Manager.
• Track and report key performance indicators, including:
• Sales value and volume
• SKU performance and productivity
• Distribution and outlet coverage
• Product movement
• Stock availability and out-of-stock situations
• Promotional performance
• Competitor activities
• Brand visibility and merchandising execution
• Highlight significant performance gaps, challenges and provide timely brand and distributors information’s to the Brand Sales Manager.

Pay: AED5,000.00 - AED8,000.00 per month

Work Location: In person