Media Buyer
Well Touch Medical CentreThe Media Buyer is responsible for planning, executing, and managing paid advertising campaigns across digital platforms to increase brand awareness, generate leads, and achieve business objectives.
Key Responsibilities:
- lan and manage paid advertising campaigns across platforms such as Meta (Facebook and Instagram), Google Ads, TikTok, and other relevant channels.
- Research target audiences and identify the best advertising platforms to reach potential customers.
- Set advertising budgets and monitor campaign spending.
- Monitor campaign performance and optimize ads to improve results.
- Analyze advertising data, including reach, engagement, clicks, leads, and conversions.
- Prepare regular campaign performance reports for management.
- Conduct A/B testing for ad creatives, captions, audiences, and campaign strategies.
- Coordinate with the marketing team, designers, and content creators to develop effective advertisements.
- Monitor competitors’ advertising activities and market trends.
- Ensure advertising campaigns meet company objectives and deliver the best possible return on investment (ROI).
- Manage multiple campaigns and ensure timely execution.
- Perform other duties as assigned by management.
Work Location: In person
Digital lead generationSocial media advertising campaignsMarketing ROI (MROI) improvementConversion rate trackingSocial media advertising platformsCross-functional coordinationTracking key marketing metricsCompetitor trackingSearch advertising platformsCompetitive analysisGoogle Ads campaign managementPerformance reporting in digital marketingPerformance reportingRunning targeted promotional campaignsBrand awareness strategyAd delivery systems (technically supported)ResearchPay-per-click advertising platformsPerformance marketing (digital marketing practice areas)Social media analysisIndustry trendsMarketing campaign performance trackingDigital marketing strategyProject budget managementPerformance marketing campaignsFacebookDigital marketing campaign planningMarketing analyticsPaid social media advertising campaignsBudget planning for marketing activitiesA/B testingBudget preparationLead generation campaignsMulti-channel digital marketing campaignsBudget trackingResearch into controlled experiments in marketingCampaign performance reportingCustom report preparationPerformance-driven media planning
